Did you know Cheech Marin has his own museum just outside of Los Angeles? The Cheech Center recently opened in Riverside, and it’s not a little kiosk in a mall. It’s 61,420 [Ed: LOL] square feet and houses his incredible collection of Chicano art, which he’s been collecting for over 40 years. This is an institution of importance and inspiration. I am lucky enough to have gotten to know Cheech over the last dozen or so years and while he is one of the funniest people I have ever met, his passion to champion and educate others about Chicano art is undefeated, amongst his many talents. Plus our managing
editor, Luis Ruano, got to ask him the origins of a phrase he’s been using since middle school.