UNIDOS Celebrando Chicano Art Gala

Thursday, September 6, 2018, 6 p.m. - 10:30 p.m. (VIP Sponsors Only Reception begins at 5:30 p.m.)

Riverside Convention Center, 3637 5th St, Riverside, CA 92501

SAVE THE DATE for this not-to-be-missed Gala in support of The Cheech!

Celebrando Chicano Art, with an expected attendance of 1000 including Cheech Marin and friends, will consist of a VIP reception beginning at 5:30 p.m. (for sponsors), dinner, awards, live performances, and both live and silent auctions.

More info will be posted soon.

Consider becoming a sponsor! Download Sponsor Package info here.

You can purchase tickets and sponsorships here.


Statement by UNIDOS

Chicano artists began efforts to redress the plight of Mexicanos in the United States beginning in the 1960s, a key component of the Chicano Movement. Chicano artists captured and articulated the core of Chicano culture and history, the struggles, and traditions with a commitment to social change. These were and continue to be reflected in theater, corridos or folk songs, traditional folk dances, literature, painting, sculpture, and media art forms.

The Cheech Marin Center for Chicano Art, Culture & Industry (The Cheech) will be a dynamic daily demonstration of the presence and voice of the Chicano/Latino community. The Cheech will provide a space to highlight and share our history, arte y cultura, and the many contributions Chicanos/Latinos have made and continue to make in Riverside, across the state of California, the nation, and worldwide.

Latino Network, the Greater Riverside Hispanic Chamber of Commerce, and Spanish Town Heritage Foundation formed an alliance in December 2017 and pledged a combined organizational commitment of $90,000 to The Cheech.

They further pledged to raise an additional $160,000 for a grand total of $250,000 by expanding the alliance to all Chicano Latino organizations, big and small, across the region. This alliance is now called UNIDOS.

The many organizations and individuals that form UNIDOS have worked for years within the different stages of the movimiento to address issues impacting the Chicano/Latino community. UNIDOS is committed to engage the community and work together to make The Cheech Marin Center for Chicano Art, Culture & Industry a reality.

The first UNIDOS annual gala will be held on Thursday, September 6, 2018, from 6 p.m. to 10 p.m. at the Riverside Convention Center. The theme for this year's gala is Celebrando Chicano Art. The gala will feature a dinner, live performance, and silent and live auctions. UNIDOS is a proud to offer an evening to celebrate contributions to Chicano art, culture, and industry. The program will include: 

1. A celebration of community recognizing the tireless efforts of the many Chicano/Latino organizations who are actively uplifting and advocating for the community.

2. A presentation by Cheech Marin on how The Cheech came about and his vision for the center.

3. An award presentation celebrating artists and cultural icons who have brought Chicano Art to the forefront. Cheech Marin and contributors to Chicano arts, culture, and industry will be honored.

The Celebrando Chicano Art Gala will host 1,000 guests to share in this celebration and come together to raise funds for The Cheech. All proceeds will benefit The Cheech Marin Center for Chicano Art, Culture & Industry.

California Hispanic Chambers of Commerce, Casa Blanca Community Action Group,
Greater Riverside Hispanic Chamber of Commerce, Las Comadres, Latino Network,
LULAC of Riverside Council #3190, Concilio Child Development Centers,
Nationwide Fuentes Centro de Ninos, National Latina Business Women's Association,
Riverside County Mexican American Historical Society,
Spanish Town Heritage Foundation, UC Riverside Chicano Latino Alumni,
UC Riverside Chicano Student Programs, VFW Villegas Chapter